What can people do with a simple video camera and a very good idea…well, that’s simple, a clip of over 45 million views.
Jill Peterson and Kevin Heinz’s wedding dance had almost 20,000,000 single views via You Tube in just three weeks after publication.
In its first 48 hours, the video was viewed over 3.5 million times, and on March 2010, the original upload of the video has been viewed over 45 million time. No wonder it was the 3rd most popular video on YouTube in 2009.
What was intended to be a family video, turned into one of the most popular viral videos on the web, as it was posted on YouTube on July 19 2009, a month after the wedding at the request of the bride’s father who wanted to share it with relatives who were not there.
The video begins with ushers closing the church doors with everything appearing normal, getting ready for the start of a wedding. Forever by Chris Brown then begins to play, and to the surprise of the audience, the ushers, groomsmen and bridesmaids progressively dance down the aisle, culminating in the groom, Kevin Heinz, tumbling through the group. Ultimately, Jill Peterson dances down the aisle, eventually met by her husband-to-be.
Jill admitted that her mom “was maybe a little nervous,” and Kevin said his parents were “definitely apprehensive,” but didn’t try to talk the two crazy kids out of their plan. They swore them to secrecy so other wedding guests wouldn’t know what they were up to.
The couple even appeared on the Today Show to talk about their crazy nuptials and Matt Lauer asked them who came up with the idea for the unique entrance. Jill told him it was hers and it didn’t take her fun-loving husband Kevin long to agree to the idea, saying the decision to dance was “the first thing we really decided about the wedding that he wanted to do.”
The couple also said that they practiced for an hour and a half, and most of the people involved were sort of making up as they went and it really was a surprise that so many were interested in their video.